Performance marketing, built for sustainable growth.

Performance marketing, built for sustainable growth.

At Bold Path, we work hands-on with selected brands to design strategy, run paid media and support growth across key digital channels, without agency layers.

Trusted by brands across e-commerce & services

About us

About us

Strategy Meets Execution. Built for Performance.

The focus is sustainable growth and measurable results.
At Bold Path, we design a clear, unified strategy across paid ads, social and email, with every decision backed by data, not assumptions.

The focus is sustainable growth and measurable results. At Bold Path, we design a clear, unified strategy across paid ads, social and email, with every decision backed by data, not assumptions.

George Katsiadramis

George Katsiadramis

Α performance digital strategist working directly with brands since 2018.

My background in paid media shaped a clear approach: focus on what drives real results, supported by solid data.

I stay hands-on across strategy and execution, supported by a trusted network of specialists (content creators, designers, developers) when needed, so every project remains focused and effective.

Α performance digital strategist working directly with brands since 2018.

My background in paid media shaped a clear approach: focus on what drives real results, supported by solid data.

I stay hands-on across strategy and execution, supported by a trusted network of specialists (content creators, designers, developers) when needed, so every project remains focused and effective.

Measurable Impact

Some context on the scale I usually work at:

30+

30+

managed accounts.

managed accounts.

250k+

250k+

ad spend.

ad spend.

1m+

1m+

revenue.

revenue.

Our Services

Our Services

Services built around performance and clarity

We focus on the channels that directly support growth, working with a clear strategy and measurable outcomes at every stage.

01

Paid Media Strategy & Optimization

Paid media is the core of how we drive growth.
We manage and optimize campaigns across Google, Meta and TikTok, focusing on structure, tracking and continuous improvement, always aligned with clear CPA and ROAS targets.

02

Social Media Marketing

Social media works best when it supports performance. We align content planning and execution with paid media goals, ensuring consistency across channels and stronger brand trust where it actually matters.

03

Email Marketing & Retention

Email is a key part of long-term growth.
We design and optimize email campaigns and flows that support acquisition and retention, from onboarding to re-engagement, with a clear focus on revenue impact.

04

Analytics & Reporting

Clear data leads to better decisions.
We ensure tracking, reporting and insights are focused on the metrics that matter, helping you understand what’s working, what’s not, and where to scale next.

Our Process

Our Process

The Bold Path Process:
Structure Meets Scale

We eliminate guesswork. Our three-step framework ensures your strategy is built on data, executed with precision, and optimized weekly for maximum profit.

Map & Audit

We start by understanding the full picture. We review your current setup, tracking, funnels and performance data to identify what’s working, what’s holding growth back, and where focus is needed before scaling.

Map & Audit

We start by understanding the full picture. We review your current setup, tracking, funnels and performance data to identify what’s working, what’s holding growth back, and where focus is needed before scaling.

Map & Audit

We start by understanding the full picture. We review your current setup, tracking, funnels and performance data to identify what’s working, what’s holding growth back, and where focus is needed before scaling.

Deploy & Optimize

Once the strategy is clear, we move into execution. We activate campaigns across the selected channels and continuously optimize structure, budgets and messaging based on performance signals, not assumptions.

Deploy & Optimize

Once the strategy is clear, we move into execution. We activate campaigns across the selected channels and continuously optimize structure, budgets and messaging based on performance signals, not assumptions.

Deploy & Optimize

Once the strategy is clear, we move into execution. We activate campaigns across the selected channels and continuously optimize structure, budgets and messaging based on performance signals, not assumptions.

Analyze & Scale

Performance is reviewed with one goal: better decisions. We analyze results, refine the strategy and reallocate resources to what performs best, creating a clear path for sustainable scaling.

Analyze & Scale

Performance is reviewed with one goal: better decisions. We analyze results, refine the strategy and reallocate resources to what performs best, creating a clear path for sustainable scaling.

Analyze & Scale

Performance is reviewed with one goal: better decisions. We analyze results, refine the strategy and reallocate resources to what performs best, creating a clear path for sustainable scaling.

Contact us

Contact us

Let’s see if we’re the right fit

If you’re looking for a performance-focused partner — not just campaign execution — feel free to reach out and share a bit about your goals.